Take a look at how we grow gym memberships in a gym in Gosport.
The Plan
The plan was to grow memberships for this gym, using a free 5 day promotion and then marketing to the users for a special price during their 5 days.
We can leverage the time they spend for free to market to them both through text/phone and by email. So we got started by discussing a price for if the sign up during the 5 days. With this agreed we setup the system of how it works.
- Setup and automated email system with 3 emails that automatically send every so many days.
- Get our phone template setup to arrange tours or starting dates with clients or send reminders.
- Created a landing page for this promotion that sells it well and also show the customer the potential savings of siding up during their 5 day trial.
- Talked to the staff so everyone was informed on what was happening and were clear on what to do for promotion clients.
We also create a video tour to automate many of the sign ups so they can simply take a look, try the gym and sign up within the 5 days to save form the regular membership.
Marketing
Marketing for gym growth is very important. Most towns and cities have many gyms now so it can be hard to stand out from the rest. So for this reason we marketing using multiple methods for the best result.
- Leaflets in the local area.
- Posters in strategic locations.
- Banner advertisements on the website homepage.
- Different social media posts.
- Custom made videos for social media.
- Promoted advertising on social media.
- Posting to local groups on Facebook.
- Google advertising.
Our main and best way of promoting is paid advertising on social media with custom made videos and graphics. But we don’t rule out other ways such as leaflets and posters.
This helps to get people being the brand and offer over and over and getting them used to the brand name and discount.
Our online marketing works well as its targeted to the exact audience we want, we can limit the spend and create multiple advertisements to make sure we don’t miss anyone out.
Email Marketing
Using our email marketing automation, we can make sure the potential customers don’t get forgotten and always stay up to date with the offer/ discount. This can be setup to be sent via your company email through our marketing email software.
The Result
The result speaks for itself, the first week only took 4 sign ups. After the first week we started taking 1 – 2 sign ups daily.
After one month of the promotions we had got 48 sign ups and the promotion was working so well that the owner decided to continue the promotion into the second month.
We can’t guarantee you a certain number of membership signups, but we can guarantee you that we don’t rest until we get them. We aim to get as many sign ups as possible, and we don’t charge you a penny until after the member has paid, meaning no upfront cost to you.